Factors Influencing YouTube Technology Acceptance as a Dakwah Medium During the Movement Control Order Period: A Small Example in Pahang

نویسندگان

چکیده

The Covid-19 outbreak and the implementation of Movement Control Order (MCO) have changed activities dissemination dakwah carried out by preachers from a face-to-face medium to an online medium. use Internet networks communication technology such as YouTube channels ensure preaching will continue because public cannot come mosques listen religious lectures. objective study is evaluate level acceptance among Muslims in state Pahang during MCO. This was conducted quantitatively involved respondents Pahang. A total 144 completed given questionnaire. results show that all factors consist attitude, perceived behavioural control subjective norm were found significantly related influencing acceptance.

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ژورنال

عنوان ژورنال: International journal of academic research in business & social sciences

سال: 2023

ISSN: ['2308-3816', '2222-6990']

DOI: https://doi.org/10.6007/ijarbss/v13-i13/17942